Jess Bennett

Scriptwriting and case studywriting for a co-branded campaign promoting GSK Consumer Healthcare brands and NatGeo's “Chasing Genius” crowdsourcing initiative to enact global change. Campaign collateral also included marketing materials (newsletter) and social media postings.

Working with Red Peak and Trollback+Company, I helped develop the language of the Tishman Speyer's wellness service program, Zo. This included the Zo_____ tagline for each service bucket, and research and development of the website's bespoke URL, "Find Your Zo."

Concept development, scriptwriting, and copywriting for PeopleTV's 360 branding campaign, "Get to know us." Collateral included print ads, digital banner ads, and this :30 broadcast spot.

Copywriting and proofreading for Sunset Yards' website and e-brochure. Designed by Trollback+Company for Madison Capital Realty.

Voiceover scriptwriting for an experiential animated video, produced by Trollback+Company for the Rubin Museum's new 2018 exhibit. Working with museum staff and CD Brian Bowman, I helped develop a simplified narrative exploring our individual and collective experience of time.

Sample newsletter from Trollback+Company, promoting new client work and thought leadership articles by the Creative Directors.

Of all the nutritional supplements that have caught on in the American market, perhaps none is more abundant than fish oil. In fact, American consumers spend over $1 billion annually on over-the-counter fish oil supplements, motivated by the promise of improved heart health and brain function. But are they really getting what they’re paying for?

Sample of Trollback + Company's external newsletter, distributed to our mailing list subscribers. I was responsible for copywriting, proofreading, and selecting images to pair with content.

Event Press Release: "Blender Workspace, a premium shared office community, welcomed fashion iconoclast and Joe Boxer founder, Nick Graham, to their New York flagship on February 20th. The two-hour presentation and roundtable discussion signified the launch of Blender’s new Entrepreneur Salon Series: the latest addition to a robust programming initiative available to all Blender members."

Job description write-ups tailored to tech professions in different global markets, designed to improve SEO at Hired.com

Award submission for Trollback+Company's work on The Global Goals identity system, including project overview and V.O. script for accompanying case study video.

B2B one pager, pitch deck language, and sample e-mail blasts for a real estate project proposal.

LinkedIn Pulse featured article on thoughtful and pursposeful social media communication.

Promoting Trollback+Company's branding for new morning news show "morning.dose"

Sample press releases for Trollback+Company's work on USA's "Mr. Robot" and The Global Goals campaign.